Creating a mailing list is a necessity for your business as it is another method to market your product whether it is online or off line it is something you shouldn’t overlook. It should be the major part of your marketing strategy

Why?
Let’s pretend you have gone shopping. You’ve got what you came for but something else catches your eye. You haven’t got enough money to pay for it today or you haven’t got time to stop and check it out, you have every intention of coming back another day. You do of course go back to the shop and buy the intended item a few days later after payday or when you have some spare time.

Now let’s imagine a potential customer comes to your website they are very interested in your product but they have exactly the same problem as you had when out shopping, they leave your website with every intention of coming back but a few days later they forget your web address or search for it incorrectly and go to one of your competitors webpage’s... you’ve lost them.
How many of us actually browse before we decide to purchase, I know I do and so do the majority of your prospective customers.

However if you had the capture form or squeeze page for their information and they only came to browse your website you could of course in a couple of days mail the potential customer, who then comes back to your website via the link and purchases the product you are selling or at least has another look.

Obviously you can’t catch everyone that comes to your website if they aren’t willing to complete the capture form. Nevertheless it would be detrimental to your profits not to have that opt in form on your website or squeeze page to invite the ones that are interested to come back and have a second look.

From the information you capture you can create your mailing list, it’s up to you what information you want from your customer general forms are First name, primary email address. You may however want to capture interests/hobbies if you feel you could deliver other products they may be interested in. The form and information captured is totally up to you and what you perceive you can do with the information but it essential that you don’t let that potential customer get away if they have shown some interest of your product by giving you the information.