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I am going to inform you of how branding can help your business and your products to be
instantly recognisable. If your business becomes a well known brand then you will be able to
sell more products than your competitors and it will also help to build your businesses
reputation.
Firstly I will explain to you what branding is. Branding is when you are able to make an
image of your business that will be perceived by the customers and make your business
instantly recognisable and build a positive reputation for you and your business. Branding
can include many things such as:
->Logo
->Phrases
->Colour schemes
Some business will use a logo for their brand image because it is easily recognisable and is
able to be distinguished from other company logos. This will help when selling a product
because the customer will be influenced by the fact a well known brand logo appears on a
product.
Businesses will also use phrases as their brand image and they will be catchy phrases so that
it is easy for customers to remember. When a customer hears the business phrase being used
then they will instantly know what business the product belongs to and may influence and
judgements they make towards the product.
Other businesses will use colour schemes that comply with their brand image; this also is
instantly recognisable for customers because they know what colours are associated with
certain businesses. These businesses will use these colours on their websites or products so
that a theme will run throughout the business.
It is important that when you have decided what type of method of branding you are going to
use for your internet business that you follow this method through your products that may
include using your company logo on the product or using your business phrases or colour
scheme. Also it’s important that on your businesses website you are able to make your brand
image run throughout the website this is vitally important to your business and your image.
I will now give you some examples of successful brand images starting with examples of
logos that have become successful brands.
1. The first established brand is Nike they are instantly recognisable because of their
company logo the “swoosh”. This is known as the “Nike swoosh” and customer know
that a product is a Nike product as soon as they see this logo because they are such a
top named brand.
2. Another example of a logo would be Apple customers are able to instantly recognise
Apple products because of their logo so any software that Apple bring out customers
know it is of good quality and trust the product because they know the business it is
coming from.
I will now give some examples of phrases that have helped to create a successful brand
image.
1. The first established brand that was help becoming established by their brand phrase
is Microsoft. Their brand phrase is “Your potential. Our passion”. This phrase is
well known to customers and they know when they hear this phrase which business is
has come from.
2. Another example of phrases that has help a businesses brand image is Toyota’s
phrase. “Drive your dreams” Customers are aware when they hear this phrase that it
is something to do with Toyota because it is a unique phrase and help to establish
their brand image.
I will now give examples of colour schemes that have helped to create a successful brand
image for businesses.
1. The first business that uses a colour scheme with their brand image is Tesco’s and
their colour scheme is blue and white and this is what customer will associate with
Tesco’s.
2. Another example is Asda and their colour scheme is green and blue and this runs
throughout their supermarkets and also on their website and customer instantly
recognise a product that is from Asda’s because of this colour scheme.
Therefore branding your products, websites or anything that is associated with you needs to
be seriously considered when you first start up your business. This your businesses face for
the future.
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